THE STORY BEHIND BLACK AND WHITE CHALLENGE

For the past few days we have seen females famous or otherwise overrun social media platforms notably Facebook with black and white photos with a hashtag of ‘challenge accepted.’ Do you why you have posted? Challyh news has the answer for you.

There doesn’t seem to be much motivation for the photo challenge. That may be by design.
Celebrities like Gabrielle Union, Kristen Bell and Kerry Washington have accepted the “challenge” which seems to involve posting a black-and-white image of oneself as a show of women’s empowerment. There’s no obvious social justice bent here other than to encourage women to share photos of themselves where they feel confident.

It works like this: Women nominate each other to post a monochrome image of themselves that they presumptively like. They share their photo, usually with the caption “Challenge accepted” and the hashtag #womensupportingwomen, and tag other women to post their own.