86% Of Kenyan Consumers Likely To Buy A Product That Carries The Superbrands Seal

M-Pesa has been named Kenya’s strongest brand for 2026, leading a consumer-voted ranking in which its parent, Safaricom, took second place. The results, released on 4 November by Superbrands East Africa from research run by Kantar, also suggest that Kenyan shoppers are rewarding trust and consistency more than discounts.