Safaricom’s Ziidi wealth management platform has recorded an 82.9 per cent increase in assets under management to Ksh23.36 billion, as more customers adopt digital savings and investment products.
In a report released on Thursday, November 5, 2026 during the during the HY2026/2027 results announcements, Safaricom said its overall wealth management business had grown by 69.7 per cent to Ksh25.56 billion, supported by increased adoption of Ziidi.
The company said its wealth solutions were encouraging savings, strengthening customer engagement and helping retain customers within its expanding financial services ecosystem.
“Beyond asset accumulation, wealth solutions are strengthening customer engagement, encouraging savings behaviour and enhancing long-term ecosystem participation, thereby supporting greater customer retention,” the report stated.
The growth in Ziidi’s assets under management highlights Safaricom’s expanding role in providing digital financial products beyond traditional mobile money transfers.
The telecommunications company has continued to expand its financial services through savings, investments, insurance and merchant payment solutions accessible through its platforms.
Safaricom said the increase in wealth management assets reflected strong adoption of Ziidi, whose assets under management rose by 82.9 per cent to Ksh23.36 billion.
The company said these solutions were helping customers build savings habits while encouraging continued participation in its financial services ecosystem.
M-Pesa’s contribution to Safaricom’s service revenue in Kenya increased to 46.3 per cent, up from 45.4 per cent in the first half of the 2026 financial year.
The report highlighted the mobile money platform’s role as a key growth driver, supported by expanding payments, merchant services, wealth management, insurance and digital financial products.
The latest figures follow Safaricom’s financial results for the six months ended September 30, 2026, when group service revenue increased by 13.1 per cent to Ksh226.06 billion.
Net income excluding minority interest rose by 35.9 per cent to Ksh58.15 billion, while earnings before interest, taxes, depreciation and amortisation (EBITDA) grew by 27.5 per cent to Ksh129.18 billion.
The growth of Ziidi’s wealth management business comes after the Nairobi Securities Exchange (NSE) reported increased activity on Ziidi Trader, Safaricom’s digital stock trading platform.
In June 2026, the NSE announced that Ziidi Trader had surpassed Ksh1.08 billion in cumulative turnover after facilitating 351,440 trades.
“The platform has facilitated 351,440 trades, achieved a peak market share of 4.27 per cent and recorded an average trade size of KES 3,076.69, highlighting growing participation from retail investors,” the NSE stated.
The exchange said the platform was helping widen access to stock market investments, particularly for smaller investors.
Safaricom’s latest results underline the growing contribution of digital financial services to its business as it expands savings and investment options for customers.
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