Jumia will launch its 2026 Black Friday campaign on 30 October, amid continued growth in Kenya’s online retail market and a widening customer base beyond Nairobi.Jumia’s physical-goods Gross Merchandise Value (GMV) in Kenya grew 23% year-on-year in Q2 2026, underscoring continued consumer demand for online retail.
Jumia Black Friday 2026 Spotlights E-commerce Growth Beyond Nairobi
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