How Instagram is trying to lure YouTube creators with payments of up to Ksh65M

Instagram is offering selected content creators up to $500,000 (approximately Ksh65 million) to publish long-form videos on its platform as it steps up efforts to compete with YouTube for online video audiences.The Meta-owned platform has reportedly offered some creators $50,000 (about Ksh6.5 million), while other deals have reached six figures, according to Business Insider.