The conference is expected to bring together party delegates and leaders from different parts of the country to discuss the party's future and give direction to its growing political ambitions.
The proposed name change marks an important step in the movement's efforts to establish itself as a strong political force ahead of the 2027 General Election.
The Linda Mwananchi Movement has been associated with several political leaders, including Nairobi Senator Edwin Sifuna, who has emerged as one of the key voices behind the movement.
Other leaders linked to the movement include Vihiga Senator Godfrey Osotsi and Suba South MP Caroli Omondi, among others.
The conference will provide an opportunity for delegates to formally endorse the new identity and discuss how the movement plans to organise itself across the country.
If approved, the change will give the party a new political identity as it seeks to attract more members and supporters.
The development comes at a time when political activities are gaining momentum as leaders begin positioning themselves ahead of the next general election.
The movement is expected to use the conference to strengthen its leadership structures, expand its grassroots support and communicate its political agenda to Kenyans.
The outcome of Friday's meeting could therefore shape the movement's next political steps.
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