Beyond the Mic: Nonini, Music Ownership and the Business of Protecting a Legacy

From multimillion-shilling court judgments to the growing commercial use of Kenyan music in advertising, the Genge pioneer is putting creative ownership, intellectual property and artist compensation at the centre of the entertainment business conversation.A hit song can outlive its release date by decades. It can become a cultural reference, soundtrack a generation, find a second life on social media or give a brand the perfect musical backdrop for selling its next big idea.