Competitive edge: Is your ‘strategy’ really an operational plan?

You can paint your car bright red, call it a Ferrari Testarossa, but it’s still a Toyota Corona. Being faster, innovative, more effective is necessary, but is that a strategy?

Is there a 90 percent chance your organisation’s ‘strategic plan’ is an operational plan? Why do we confuse garden variety business planning with having a strategy? Has the word ‘strategy’ become just a buzzword, whose meaning has been lost in a tsunami of hype?Nothing wrong with business planning, it’s essential and relatively easy.