M-Pesa has been ranked Kenya's strongest brand for 2026, ahead of its parent Safaricom and a field of global and local names, in a consumer study that shows trust is now a bigger driver of buying decisions than price.The Superbrands East Africa ranking, based on research by Kantar, gave the mobile money platform a score of 91.909.
M-Pesa tops Kenya’s 2026 Superbrands ranking as consumers reward trust
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