Samsung Electronics has been ranked fifth on Interbrand’s Best Global Brands list for the seventh consecutive year, with a brand value of US$105.2 billion.
The South Korean firm is the only Asia-based company to have stayed in the global top five every year since 2020.
According to Samsung, Interbrand’s evaluation reflected the company’s record earnings, driven by focused investment in AI semiconductors, as well as stronger AI competitiveness in its Device eXperience (DX) division and a customer-centric brand strategy under its “One Samsung” approach.
Samsung’s Device Solutions (DS) division continued to grow by supplying more high-value memory products to meet rising demand from AI. It also became the first in the industry to mass-produce and commercially ship HBM4, the latest generation of high-bandwidth memory used in AI data centres.
The DX division is building personalised AI experiences and connectivity across Samsung’s mobile devices, televisions and home appliances.
This year, Samsung launched the Galaxy Z Fold8, its eighth-generation foldable smartphone. It has a new form factor and a 4:3 display aspect ratio, which the company says redefines the foldable category. Samsung said the design has resonated strongly with younger consumers while broadening the device’s appeal across generations.
Interbrand, one of the longest-standing brand consultancies, assesses brand value each year by analysing a company’s financial performance and outlook, the brand’s influence on purchasing decisions and its competitiveness. Its evaluation also considers strategy, empathy, differentiation, customer engagement, consistency and trust.
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