Jumia Black Friday 2026 highlights E-commerce growth beyond Nairobi as sales rise 23%

Jumia's physical-goods Gross Merchandise Value (GMV) in Kenya grew 23% year-on-year in 02 2026Jumla Black Friday 2026 Spotlights E-commerce Growth Beyond NairobiTwo in three Jumia Kenya customers are based outside Nairobi, as physical-goods GMV grows 23% in Q2 2026NAIROBI, Kenya, 29 October 2026: Jumia will launch its 2026 Black Friday campaign on 30 October, against a backdrop of continued growth in Kenya’s online retail market and a widening customer base beyond Nairobi