How Kenyan SMEs can expand operations across East Africa seamlessly

Picture a manufacturer's first order from Goma. Better yet, imagine a food processor based in Thika who receives her first cross-border order over WhatsApp: 400 cartons of fortified porridge flour, with payment promised "on delivery".She has never met the buyer and has never shipped past Busia, and her bank at the time cannot tell her whether a Congolese importer's word is worth anything, so she turns the order down.