Mong’are said the ruling party was investing in local political operations to improve its connection with voters and strengthen its chances of securing support across the country.
He explained that winning an election requires more than making political declarations or relying on the popularity of senior leaders. According to him, political parties must establish strong networks at the grassroots level and maintain direct engagement with voters.
The UDA official noted that leaders must be willing to visit communities, listen to residents and explain their political agendas if they hope to earn public support.
"When you are a leader, we choose at the grassroots, and you have to explain and meet the people, but they do not understand that" Mong’are said.
His remarks highlight the importance the ruling party is placing on local mobilisation as political parties begin positioning themselves ahead of the next general election.
Mong’are suggested that political success depends heavily on the ability of leaders to reach voters at the community level rather than concentrating their efforts on national political debates.
He also pointed to the importance of having a stronger presence at polling centres, where political parties organise their agents to monitor the voting process and protect their interests during elections.
Having reliable grassroots structures can help parties communicate with voters, coordinate campaigns and mobilise supporters during election periods.
For UDA, strengthening these structures is expected to form part of its wider strategy to defend its political position in the 2027 elections.
President William Ruto, who leads the party, is expected to face competition from opposition leaders seeking to challenge his re-election bid. This has increased the importance of early political mobilisation, particularly in regions where parties are seeking to expand their support.
The ruling party's focus on grassroots organisation also comes amid growing political competition over young voters, economic concerns and public dissatisfaction with some government policies.
Opposition parties have continued criticising the administration over the cost of living, unemployment, taxation and governance. Government supporters, meanwhile, have defended its development agenda and called for more time to implement planned projects.
Against this background, Mong’are's remarks suggest that UDA intends to strengthen its campaign beyond national political rallies by focusing on direct engagement with ordinary citizens.
As the 2027 General Election approaches, political parties are expected to intensify their recruitment, mobilisation and voter engagement efforts.
For UDA, the message from its communications Director is that the road to electoral success begins at the grassroots, where leaders must convince voters through direct engagement rather than relying solely on political rhetoric.
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