TEARS AS SAUTI SOL LOSE KSH 10 MILLION

Sauti Sol is known for their hits, but little is known about their financial acumen or business interests. Bien Aime Baraza offered insight into their books.
Sauti Sol is known for their hits, but little is known about their financial acumen or business interests. Bien Aime Baraza offered insight into their books.

Sauti Sol was Ksh10 million in debt after their nation-wide Live and Die in Afrika tour in 2016, in support of their fourth studio album of the same name.

At the time, the tour with stops and cities and towns including Nairobi, Kisumu, Mombasa and Eldoret was considered pioneering as the band crisscrossed the country delivering a standardized experience – complete with the same themes, lights, sounds, stages and extensive support staff of 100 people.

In an interview with Cleaning the Airwaves (CTA), Bien-Aime Baraza explained that back then, they were keen on growing their audience locally and delivering an incredible experience to fans, unlike anything seen in the industry before.

Since then, they have gone on to become bona-fide continental superstars, with awards and hits including collaborations with the likes of Burna Boy, Davido and Tiwa Savage.

Bien noted that with the Live and Die in Afrika tour, their dedication to providing a special tour set-up left them in debt to various suppliers and venues among others.

They, however, managed to clear the debt through the performances that followed.

He noted that the Covid-19 pandemic had cost them a major opportunity to tour the continent in support of their last album, Midnight Train.

By Business Today

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