Content creators Kasuku, Zubedah and Romantic Mukiga take their digital audiences to television

As audiences increasingly discover and engage with content beyond traditional media, MultiChoice Uganda is taking another step in supporting the country’s growing creator economy by bringing some of Uganda’s most influential digital storytellers to television.The initiative marks a significant evolution in how local content is developed, distributed and consumed, creating new pathways for digital creators to reach broader audiences while giving viewers access to the conversations and personalities shaping culture online.