The sponsorship announcement coincided with the conclusion of fierce sub-county competitions in men’s football, women’s football, and volleyball.Kericho Senator Aaron Cheruiyot hailed SportPesa for returning as a partner for the third consecutive time to empower local youth through sport.Grassroots sports in the Rift Valley received a massive financial and material boost as SportPesa announced a sponsorship package exceeding KSh 15 million, alongside complete sports kits, for the upcoming 6th Edition of the KKK Cup.
Gaming giant SportPesa has committed over KSh 15 million and full sports kits to back the 6th Edition of the KKK Cup in Kericho: .
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